Case study — Microinvest
The Microinvest Family
From three characters to a world that can grow every month.
Long before today's generative tools existed, Pixtoon built Microinvest a whole family: a mother, a father and a daughter.
a frame from one of the family's episodes ♡
REEL 9:16
What makes hybrid production possible.
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Characters we reuse
We don't start from zero for every episode.
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A consistent identity
The same characters, the same visual world.
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A monthly flow
Up to two spots a month, on new subjects.
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A world that grows
Sets, situations and characters get added over time.
The family was built by hand, character by character.
We developed the characters and used them across a run of campaigns — some comic, some educational — where financial products could be explained in terms close to people's own lives.
In time the characters became more than the heroes of a single spot. They became a recognisable identity for how Microinvest speaks.
A new stage for the same family
As the Pixtoon hybrid pipeline developed, we proposed turning the family into a recurring format: up to two spots a month, with new episodes, new situations and new campaigns.
- We are no longer limited to the same house.
- We brought in a cat.
- We created a second family.
- We can widen the world around them step by step.
Ready for any setFrom the idea
to the final production.
- 01
Concept & characters
We define the story, the personalities and the world it happens in.
- 02
Classic 3D build
We model and texture whatever has to stay identical in every shot.
- 03
Sets & props
We build the environments and objects that carry the story.
- 04
Hybrid production
The rest of the shots use faster methods, chosen scene by scene.
- 05
Compositing & finish
Everything arrives in one language: light, colour, rhythm, sound.
From a campaign to a brand series
Instead of starting from zero every time, Microinvest can build a world that develops along with the brand.
The characters can teach, entertain, explain products and come back in short formats, themed episodes or seasonal campaigns. Every Microinvest product can become the subject of an episode, without audiences feeling they are watching one more unconnected ad.
Episode 1
The Microinvest Family
Episode 2
The Microinvest Family
We don't just create characters.
We build worlds a brand can speak from for years.
The family, modelled from every angle.
The father
The mother
The daughter
The cat
Characters built once. Content every month. The same world, steadily bigger.
- Characters that have already been developed get reused.
- The visual identity stays consistent.
- New sets, situations and characters come together quickly.
- A monthly flow of content becomes possible.
- Episodes adapt to different products and campaigns.
- A long-term relationship builds between audiences and characters.
This model can work for your brand if:
- You announce new products or offers every month.
- You want characters audiences will recognise.
- You need both commercial and educational content.
- You want to build a series, not a collection of unrelated spots.
Explore more Hybrid PIXTOON projects.
Do you communicate every month?
We build the world once and keep producing episodes from it.
Let's discuss the project