Case study — Medpark
Medpark — Mafa Girafa
From a 3D mascot to a musical series of its own.
Sometimes a new project does not start from a brief. It starts from something you notice.
a frame from the Doctor Buba episode ♡
EPISODE
What the brand gained.
-
A hero with its own stories
The mascot no longer appears only in ads.
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An investment put to work
A character built once keeps working for years.
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In a child's language
Medical advice turns into a story.
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A library of its own
The brand grows its own educational content.
The idea came from the children's ward.
On a visit to Medpark we noticed the children in the wards watching cartoons on the televisions. Which raised a question: if Medpark already has a mascot of its own, why not cartoons of its own too?
Not ads, but episodes made specifically for children — with music, stories and medical advice carried by the character the hospital had already invested in.
The mascot was built in classic 3D
Pixtoon has worked with Medpark for some years, and one of the significant projects we did together was developing the Mafa Girafa mascot. It was a demanding process that took time and considerable investment — but at the end Medpark had a complete, recognisable character.
- Modelling
- Topology
- Texturing
- Rigging
- Animation
From the idea
to the final production.
- 01
Concept & characters
We define the story, the personalities and the world it happens in.
- 02
Classic 3D build
We model and texture whatever has to stay identical in every shot.
- 03
Sets & props
We build the environments and objects that carry the story.
- 04
Hybrid production
The rest of the shots use faster methods, chosen scene by scene.
- 05
Compositing & finish
Everything arrives in one language: light, colour, rhythm, sound.
From an asset to a content platform
With hybrid production we can put Mafa Girafa into many more stories, without repeating the whole expensive classic-3D animation process for every episode.
We created the concept for the series, the lyrics, the music and the animation. We are currently developing five musical cartoons for the screens in the wards where children are admitted and treated.
Where we work in classic 3D
- The product and the character stay exactly as approved.
- Full control over movement, proportions and expressions.
- The shots where precision matters most.
Where we work hybrid
- New scenes, situations and variants in far less time.
- The budget concentrates on the shots that carry the film.
- Content that can keep going month after month.
A mascot does not have to stay a graphic element.
It can be the beginning of a whole universe.
Mafa Girafa comes to life and becomes the children's friend.
The character design
The 3D model
The mascot, in the hospital
One character. Five episodes. And many stories to tell.
- Mafa Girafa becomes the lead character of an educational series for children.
- The character we built can be used in new episodes and campaigns.
- Each episode explains a health topic in terms little ones understand.
- The 3D model and the visuals already made simplify production of the next episodes.
- Medpark is building a collection of educational stories children can watch in hospital and at home.
This model can work for your brand if:
- You already have a mascot and want to use it more.
- You communicate educational messages often.
- You want a series, not just a single spot.
- You need content for screens, social media, apps or educational platforms.
Explore more Hybrid PIXTOON projects.
Have a mascot that appears too rarely?
We build it stories, music and a format that can keep going.
Let's discuss the project